What’s great about working in a new and constantly changing industry that comfort manages to adhere to several of the rules of the past is that you can act an old adage and compete around with it and try to coin it to fit our new world. For example. “An visualise is worth a thousand words,” could move into: So were the themes of the hyper-paced “Images & examine Engines” today at SES Chicago. create by mental act the difference in one of the greatest films of all measure on a small black and color television versus full plasma with adjoin sound. With universal search in which images compete such an integral role you have the ability to completely surround yourself with whatever it is your heart desires in your examine – whether it be simply text information audio video or the aforementioned imagery. Watlington quoting from Evans presentation reminded us to remember the old days – 3 months ago – when oftentimes searches would just produce text links. Now whether you’re searching for coffee or Coffy chances are you ordain be welcomed with much more besides text. This presents a unique challenge and opportunity for us as examine engine marketers. The opportunity of course is having far more at our disposal in terms of methods and circumscribe to verify our clients are open. Fortunately the work we have done to this inform whether it be keyword research or link acquisition can guide us in this initiative as we optimize and help to change magnitude image rankings. We also are afforded the ability for unparalleled creativity as we back up our clients in branding themselves through imagery oftentimes complimented with new crawlable circumscribe. The last acquire also leads us drink the path towards our biggest contend. Today a tighten product or person simply must ensure they properly mark themselves with an visualise. For example create by mental act you are comparison shopping in a brick and daub outlet. Would you be more apt to purchase the product you can see or the one which is simply described? The rules of may SEO dress daily but the adage of a picture being worth a thousand words does not. This is a vital concept to take to heart for any online retailer. change surface more horrifyingly what if someone else were to post images of you or your product that at minimum were unflattering and at beat scandalous? A “safe” visualise examine of Hillary Clinton will carry up the former while. I can only venture a guess here an “unsafe” examine is move to bring up images evoking pure and unadulterated dread. To be outplayed by the malicious image posters is one thing but to not even discuss on the best ways to compete the bet would pigeonhole us in the unique purgatorial niche of “non-early adaptive SEMs”. Has this post made you eager to see more of these “images”? conform to your eager-ocity with images live from. […] analyse it out! While looking through the blogosphere we stumbled on an interesting post today. Here’s a quick excerptImages and Search Engines at SES Chicago What’s great about working in a new and constantly changing industry that still manages to agree to several of the rules of the past is that you can act an old adage and compete around with it … […] XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <label> <em> <i> <strike> <strong>

Chris Sherman and I wanted to displace our thanks to all the speakers -- as come up as session coordinators -- who participated in the recent Search Engine Strategies show in San Jose the most successful SES show in the history of the series and your participation helped make it so. As a reminder this was also the last SES event that we (Chris Sherman and Danny Sullivan) are programming. Going forward. SES programming is being handled by Kevin Ryan who recently blogged about how to contact him for shows. Please accept our thanks again for taking part in the event and our appreciation for having worked with us on SES over the years. Finally while its our SES swan song our SMX series is growing strong. Both our and events are approaching fast; we've got some new events we're about to announce and they type of work we've done to alter SES a success as a general gathering place for the industry is flowing into the planning for our own event next February in Santa Clara/Silicon Valley. Thousands undergo liked what we've done over the years with conferences and we're still providing all that quality content plus providing a great conference experience as part of SMX. analyse out the for the full line-up of shows this year.

A lot has changed in the examine marketing conference industry in the past year. The biggest news being the addition of to oversee examine Engine check and examine Engine Strategies along with the departure of from SES to go away his own go. Third Door Media and the Search Marketing Expo or SMX series of conferences. Additional news includes the success of new conferences like MediaPost’s Search Insider Summit programmed by as well as the reduction in conference dates for WebmasterWorld’s Pubcon drink to one () in Las Vegas. With the number of new and niche conferences popping up it begs the challenge as to whether the market bespeak can support so many events? Every measure someone polls the audience at a SES conference. “How many people are new to the event?” over 50% raise their hands. It’s a check reminder of how many populate are in need of an education in the SEM business. Not only is there a need to act up on basic knowledge but there’s a need for ongoing education as well. What other industry changes as often and as frequently as the search marketing business? At the same time as established marketing conferences such as the DMA and industry specific events add search marketing sessions to their programming others such as ad:tech undergo actually cut approve on the overall be of SEO and PPC related offereings. I for one am pretty optimistic about multiple conferences being able to succeed financially and in their ability to deliver value to the growing need for examine marketing knowledge. What is your opinion on this? Are there too many options out there? Are the established conferences meeting merchandise bespeak or are they saturating the industry with too many broad and niche offerings? I believe that the more the merrier. I don’t evaluate they are over saturating the market at all. I evaluate what they do is deliver more variety interesting experiences and more networking opportunities because there really aren’t that many and they mouth more bang for the buck. At SMX Seattle. 80 plus percent of the crowd raised their hands as being “in-house.” SEO and SEM are increasing being implemented (for better or for worse) in-house. As such training is becoming increasingly important. All of these conferences provide great basic training as well as a place to meet expert consultants that can be used as ad hoc issues become. With bigger shows. I guess a lot of the money is made from exhibitors and sponsorships. Niche events can give specialized information and low operational costs. I would evaluate large events would need substantially more marketing and speaker firepower to draw crowd audiences. Michael. I evaluate that’s spot on. act costs low for entry and then provide a weekend of useful info to inspire confidence in your abilities. Some ordain be able to apply on their own and some ordain source. It’s a model that’s already in place with the High Rankings seminars and several others that recently popped up this year. Until there’s a solid and consistent educational program set up for SEM — one which can keep up with the rapid pace of change in the handle — there will be plenty of room for SEM-focused conferences. The traditional university-type schedule with curriculum reviews and all the related difficulties of establishing programs years (or even semesters) in go simply won’t work - so something needs to step into that educational lay. The DMA program is one example starting to alter in that space but at this point there isn’t really a lot out there. A dozen relatively small programs can’t command the demand. Mass educational opportunities desire conferences can fill in the gaps for the moment. Having just attended SES San Jose. I don’t see San Jose on the 2008 line-up yet so maybe that’s part of the “cut back.” I’m looking forward to SMX in Santa Clara and prefer a 3-day venue rather than 4. It’s like eating…snack throughout the day so you can digest and assimilate. I feel like I’ve just eaten a Thanksgiving meal after leaving SES. The addition of niche shows is also a plus - attended ClickZ’s Email Marketing Conf in SF and absorbed a lot. Add Internet Retailer Conference to the line-up for e-commerce focus. Multiple shows fill many needs. I evaluate we’ll see more people attending more shows but the mix is going to get larger. Yes we can act to support several search related conferences but there will undergo to be differentiation between them. In addition. I think we’ll see the same folks attending marketing write shows that aren’t specific to search rather than attending multiple search related conferences each year. More shows…fewer that are strictly examine. As always circumscribe is king. Which ever show provides the most ROI will win. Its an investment to go to a show and if i don’t get what i pay for i wont go again. So i think these shows are going to undergo to diffentiate themselfs from each other in order for them to survive together. What I also like about the plethora of conference options (from a content as come up as location perspective) is that often times the smaller more nichey conferences undergo different speakers than “the usual suspects” so often featured at the big conferences. One cerebrate I think SES gets so many first-timers/new-to-conferences attendees is that it’s the most ‘corporate’ of the shows and thus easiest for a lot of populate to justify to their leaders. A lot of people I’ve run into at SES events aren’t what we’d believe ‘SEOs’ so much as they’re inject marketers who have been told they have to worry about web initiatives. Joe. I am of course biased about the DMA training schedule and since Matt Bailey is involved with the “architecture” of the Advanced modules. I’m sure it will change state a valuable resource for that niche. Dana. Donna and Charlie. I am with you on the notion that multiple conferences answer different needs. I evaluate that’s the winning formula in that each conference should focus on specializing in some way. Either with circumscribe or the audience they’re serving. Actually. I’ve had that experience myself when I spoke at Jill Whalen’s workshop and also at examine Insider arrive at. It was another assort of speakers and refreshing. Julie. I evaluate you’re on to something and I experience one thing the smaller events could do a much exceed job of and that’s their PR. With more media exposure the niche events would be more credible and it can be a lot easier to “sell the boss” on an event if they’ve heard of it before. I certainly don’t question that it will become a valuable resource — my question is more concerning the scope of the program. How many people can it really serve? Most of the existing programs are operating on a relatively small scale — conferences back up broaden the resources available to hit the books. Interesting question and one that my peers @ SEMpdx undergo a keen interest in. We started our local SEM organization (www sempdx org) with the intent to raise the level of awareness & education surrounding SEM in our local market (Portland. Oregon). We put together a full-day multi-track SEM conference of our own (SearchFest) and attracted some pretty good to great speakers.

In our continuing series of coverage. I'm pleased to present one of the most talked-about anticipated and dramatic sessions of the SES San Jose conference so far (though I heard that the session on click fraud was also extremely contentious). For the past 2-3 years. Google (along with Yahoo! and MSN/be) undergo hounded the micro-economy of paid cerebrate advertising and paid cerebrate networks at conferences on blogs and when possible in the examine results themselves. The basic argument that examine engineers in command and Matt Cutts in particular has presented is that paid links represent manipulation and pollution in the list. The links are not "editorially vouching" for the quality and relevancy of the pages they point to but due to the ulterior motive of financial compensation adversely affect the quality of examine results. Matt Cutts began with a presentation called simply. "Paid Links." He started by telling the audience that the title of the panel. "Are Paid Links Evil?" was the do by question to ask. Rather in his opinion a more proper question would be "Do paid links that pass PageRank disrespect examine engines' quality guidelines?" And the answer according to Matt is that since 2005. explore has been explicitly clear that the answer is "Yes." Matt notes that in the offline world the FTC demands disclosure of all paid marketing activities (). In his opinion when that disclosure carries over to the web it must include disclosure for both humans and machines meaning that a mention of "sponsored links" or "advertising links" in the body write or as an visualise that's visible to humans is not enough - those who cerebrate to sources from which they undergo received compensation should be labeled in one of the following ways: He says that using non-no-follow links is akin to littering or driving in the carpool lane with only one person - it has an overall negative impact on society (in this inspect the web). Matt also says that it's very difficult to buy paid links effectively as a business or as a examine marketer because Google does such a good job detecting and eliminating the determine of those links. He notes the following pitfalls: Matt mentions that David's (very) is an excellent example of how you can be creative and interesting to entice links to go to your place and notes that despite what some SEOs might say it's much harder to fly under the radar than you/we think. Matt wraps up by mentioning a affix of mine from several months approve; Paid Links - . He notes that for all of the queries but one. explore had already algorithmically detected and removed the value of those links. Matt had some advance reading from sources like the Washington affix the FCC and his own communicate that he promised to create verbally about in the near future. Michael color was next to the re-create. His presentation titled. "A Tale of Propaganda and Fear. Uncertainty and disbelieve," was confrontational political and emotional to a degree that I have not previously seen at an SES conference. Michael is certainly an exceptionally effective speaker - he pulled the audience with him throughout the course of his arguments and was frequently interrupted by applause as he played to the emotions of the crowd and launched a rhetorically powerful indictment of explore's motivations. Sadly due to Michael's exceptional speed with his presentation. I was not able to effectively take notes. However. I ordain do my best to summarize his arguments and wish that he posts the presentation online in the near future. Michael noted that explore is not the government should not be attempting to affect how webmasters create sites and is engaged in precisely the activity they affirm to abhor - paid cerebrate sales albeit in a different format and one that makes themselves the primary earner. Michael also claimed that Google was deceptive in its open and use of nofollow in 2005. According to him nofollow was initially launched to defend blogs and content publishers from linking to bad neighborhoods and allow them to control and reduce the mention spam problem. It was only after widespread adoption - 3-6 months after nofollow was announced that Google began publicly claiming that it should also be placed on paid links. Michael claims that this effort was move of a conspiracy by explore to deflect criticism about nofollow and their policies on paid links by subverting the air until after the rollout. Personally. I had a tough measure with these claims though certainly the reaction of the audience would be to indicate that they very much agreed or at least enjoyed the roasting of the popular search giant. However. I undergo a tough time arguing that none of Michael's points had validity - I'm hoping to surprise him on video tomorrow possibly with Mike McDonald & WebProNews - and discuss his conjecturing in more detail. Todd Malicoat spoke next with a presentation entitled - "7 Reasons Why I am a Link Libertarian." His seven reasons included: He wrapped up his presentation noting that when buying links. SEOs and businesses must stay alert and aware - keeping links relevant hidden and believable as natural. He also said that as SEOs we be to stop publicly talking about the practice of buying links both in panels (such as this) and in the online environment. To that. I say good luck :) Todd Friesen from be spoke next. He had not prepared a Powerpoint but made several exceptionally intelligent points (in my opinion): Outside of the cerebrate buyer and seller no one (especially not the examine engines) know who is involved in a cerebrate acquire. Thus if SEOs ever find that explore will actually ban sites (or directly penalize them) for link purchases those purchases ordain be made by competitors to act to fool the engines into believing that they are violating the guidelines and should be penalized. Andy Baio from Upcoming/Yahoo! is last up (note: he's also the blogger behind though updates on that place are infrequent). He mentions that he's on the adorn to "represent users of the web and of search engines" as he is not in the examine marketing handle and had to do "a lot" of investigate before coming to the adorn though he has not prepared a formal presentation. Andy first agrees with many of the things that Greg & Todd mentioned saying that if the cerebrate has relevance and a true editorial review it probably should not be discounted by the engines. He continues on to say that he's “not” representing Upcoming org or Yahoo! but he did consult with the Yahoo! Search aggroup and they generally accept with explore on the topic of paid links. The only reason that he's on the panel is that he feels strongly that this is e-mail and that this learn makes the web worse. Andy says that If you (or your business) wouldn't apply to email e-mail or comment spam why are paid links acceptable? According to Andy paid links shouldn't be used because they baffle a public resource are deceptive and hurt ordinary users. If your focus is traffic that's terrific. But that's not the focus and Andy believes that the industry (of paid links) is “shady.” However he strongly agrees with Todd (Malicoat) that allowing cerebrate brokers to run ads on explore is hypocritical. Andy wraps up by noting that If the websites who wanted to rank were “good enough,” they wouldn't need to buy links. He feels that “it's alter that eventually the technique will.

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Went Hot: September 14. 2007 - 7:16 pmPosted By: 50 days agoTopic Type: News Story (Jump to ) : As our industry matures and the cerebrate shifts to in-house training the competition is heating up when it comes to the study conferences. Lee Odden asks. "Can SES. SMX and Pubcon Coexist?" I forgot to have in mind this on toprank but the greatest limitation for me (and many others in business) attending SEO conferences are that they are rarely on weekends. Whoever goes niche and can run a successful 2-day weekend program is going to attract a whole new market of small business owners. create by mental act you could coordinate 25-30 businesses in a local metro area to all change state clients of your SEO tighten. You pop out to the local airport hotel 3-4x per year and gather everyone together. deliver the date for:• - Santa Clara. CA (Feb 26-28) Check out the !• - Seattle. WA (June 3-4)• - NYC - (Oct. 6-8)

Here’s a great post from San Jose. The Portland SEM community is growing abstain and I desire I could get up there more often and attend some meetings and fasten with my fellow Oregon techno peeples but Portland is almost as far away from me as Silicon Valley the undisputed capital of … come up … most of the really neat cram happening online these days. In fact my frequent trips to Silicon Valley may be skewing my perception of how fast things are changing. For example very few people I experience here in Oregon and few of my hundreds of close relatives approve east are on Facebook or Flickr. It’s even tough to get people to join Flickr so they can see pix of themselves I’ve taken. Ludditism is no longer the problem for most people rather it’s just silly human stubbornness about technology. In any case I do be to plug and the SEM PDX conference coming up in March of 2008 - SEMpdx Presents Searchfest 2008When: Monday. March 10. 2008Where: Portland ZooFormat: All Day Event with Dual Tracks Confirmed Speakers (to date):Rand Fishkin. Matt McGee. /Jeff Pruitt. /Stoney deGeyter. John Andrews. / Marshall Simmonds. Paul Colligan. Dan Harbison. / XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <have in mind> <code> <del datetime=""> <em> <i> <q have in mind=""> <strike> <strong>