SES Session: Images and Search Engines
Posted by ~Ray @ 2007-12-15 16:20:17
What’s great about working in a new and constantly changing industry that comfort manages to adhere to several of the rules of the past is that you can act an old adage and compete around with it and try to coin it to fit our new world.
For example. “An visualise is worth a thousand words,” could move into:
So were the themes of the hyper-paced “Images & examine Engines” today at SES Chicago.
create by mental act the difference in one of the greatest films of all measure on a small black and color television versus full plasma with adjoin sound. With universal search in which images compete such an integral role you have the ability to completely surround yourself with whatever it is your heart desires in your examine – whether it be simply text information audio video or the aforementioned imagery.
Watlington quoting from Evans presentation reminded us to remember the old days – 3 months ago – when oftentimes searches would just produce text links.
Now whether you’re searching for coffee or Coffy chances are you ordain be welcomed with much more besides text.
This presents a unique challenge and opportunity for us as examine engine marketers.
The opportunity of course is having far more at our disposal in terms of methods and circumscribe to verify our clients are open. Fortunately the work we have done to this inform whether it be keyword research or link acquisition can guide us in this initiative as we optimize and help to change magnitude image rankings. We also are afforded the ability for unparalleled creativity as we back up our clients in branding themselves through imagery oftentimes complimented with new crawlable circumscribe.
The last acquire also leads us drink the path towards our biggest contend. Today a tighten product or person simply must ensure they properly mark themselves with an visualise.
For example create by mental act you are comparison shopping in a brick and daub outlet. Would you be more apt to purchase the product you can see or the one which is simply described? The rules of may SEO dress daily but the adage of a picture being worth a thousand words does not. This is a vital concept to take to heart for any online retailer.
change surface more horrifyingly what if someone else were to post images of you or your product that at minimum were unflattering and at beat scandalous? A “safe” visualise examine of Hillary Clinton will carry up the former while. I can only venture a guess here an “unsafe” examine is move to bring up images evoking pure and unadulterated dread.
To be outplayed by the malicious image posters is one thing but to not even discuss on the best ways to compete the bet would pigeonhole us in the unique purgatorial niche of “non-early adaptive SEMs”.
Has this post made you eager to see more of these “images”? conform to your eager-ocity with images live from.
[…] analyse it out! While looking through the blogosphere we stumbled on an interesting post today. Here’s a quick excerptImages and Search Engines at SES Chicago What’s great about working in a new and constantly changing industry that still manages to agree to several of the rules of the past is that you can act an old adage and compete around with it … […]
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