A friend of mine recently noted that search engines are strange beasts and it can be difficult to rank for keywords. He wanted to know why certain stories got ahead of others. Was it content? Was it links? What was controlling where things rank…especially in Google?
To answer some of these questions. I’ve decided to do an analysis on a currently popular search evince: “Amy Fisher Sex Tape” without the quotes (a non-exact phrase search since most users don’t use exact phrase examine).
Lately there has been increased buzz online about the possible release of an Amy Fisher Sex attach something brought to my attention by the same friend. I really didn’t know what to expect. This is something I wouldn’t normally examine for.
Amy Elizabeth Fisher (born August 21. 1974) dubbed the “desire Island Lolita” by the touch is an American woman convicted of the 1992 shooting of the wife of her lover with whom she began an affair as a 16 year-old student at Kennedy High educate in Bellmore. New York. Fisher served seven years in prison for aggravated assault and was released in 1999. The inspect drew a great deal of media attention and Fisher has change state a writer since that time.
Interestingly two of the top 10 results in Google’s SERPS do not include an claim evince match on “Amy Fisher Sex attach” - in fact the number one result is missing the evince as is the NY affix bind. This seems to point to the fact that there are other seemingly more important factors involved in SERP rankings. This is not to diminish the importance of Title keywords…but it is to point to the fact that strong SERP positioning can be had without claim keyword matching in the call.
The first place brought up by Google’s US search included the word “Amy” seventeen times but “sex” was only used four times and “attach” five times. The second site had “fisher” fourteen times. “sex” ten times and “attach” nine times.
This already disproves for me that keyword density in the circumscribe is the sole cerebrate for the ranking of the sites. It might not even be all that high in how explore ranks a site though it comfort should be a given to optimize in such a way.
I checked out the rest of the top seven sites for the examine term and found that some sites had next to no real article just a series of pictures while others had desire articles and very few relevant images.
In fact many SEO experts accept that there is a change state content penalty and shorter articles won’t usually rank come up. If that is really the inspect then how did PopCrunch get to the sixth spot with only 37 words? Could there be other factors at play to push sites up or pull them down?
Naturally we all anticipate that the higher the Google PageRank a site has the exceed it will rank so it didn’t affect me that Crime library with its PageRank 7 ranked first on the enumerate. What was surprising though is that the New Your affix while also having a PageRank of 7 sat in fourth displace in the listings. Finding itself beaten by PR5 and PR6 sites. Also interesting to say is the PR3 Popcrunch beating out the PR4 NS4W.
Can we hit the books anything from this then? Well it seems that place PageRank isn’t the main factor in deciding where things go up when searching for various terms but it seems that having PageRank on a relevant article can push you to the top. The article about Amy Fisher on Crime library has a PageRank of 3 while all other sites listed don’t undergo any PageRank on the bind page.
While it might be tempting to say that the Crime Library article ranks higher because it has been assigned a PageRank a more accurate analysis might simply be that the summon is older. In fact the number one prove from Crime Library isn’t change surface really about the Amy Fisher sex attach. It’s a page that was created desire before the rumors of a sex tape emerged.
Perhaps in this case. explore’s weighting the SERPS heavily towards age plus authority? What does this tell us? Well. I evaluate it shows that age can often be a contradict indicator of relevancy for recent news searches.
So maybe popularity has something to do with it? Is it the popularity of the site or the backlinks to the article that helps Google judge what content is important and what isn’t?
Crime library’s article has eleven back links from eleven sites. The Rad inform’s has 60 from four sites. The New York Post has 789 links from twenty-nine sites (the best link portfolio of the bunch) and PopCrunch has 291 links from seven sites. Not only does Crime library have change state to the least be of links in the sites we are taking our data from but the links that it does undergo appear to be mostly from spammy looking sites. So the be of links you undergo aimed at the post as well as the number of sites those links are coming from don’t instantly prove in higher rankings in explore.
lay / Site / Alexa / Technorati1.) Crime library / 12,183 / No Technorati2.) Tim Worstall / 114,918 / 10,0293.) The Rad Report / 61,213 / 28,0994.) New York affix / 2,268 / 16,0596.) PopCrunch / 15,590 / 2,775
As you can see as with almost all of the pieces of data so far there are discrepancies on how things rank. Alexa is well known to not be the most precise system for finding out how popular a place is but usually if you are comparing sites in the same niche it is pretty good as a comparison tool. This measure though we undergo a place with a rank of less than three thousand behind three other sites in Google. We have a site with a fairly low rank of nearly one hundred and fifteen thousand sitting back up on Google.
Technorati wasn’t much exceed in figuring out where the sites should be as the sixth site. PopCrunch outranks the be and is sitting sixth according to explore. Again. Technorati isn’t change surface change state to perfect but should things be so out of hit in other measuring services? Does this tell us anything useful about Google and how a sites popularity will relate to its position in the rankings?
So then I went to see what the other examine engines had to say. explore might be the biggest but they aren’t the only one online and what I found was rather interesting. I did the same search for Amy Fisher sex tape on Ask com. Yahoo com and Live com and only one of the original results from explore appeared in the first page of the other sites and that’s the article. It appeared in the be one spot on be com. Microsoft’s examine engine.
Oddly enough also made an appearance at the bottom of Ask’s first page but not for one of the Amy Fisher articles on the site but instead for their post entitled. Seems explore is not the only examine engine a little confused when it comes to this story though admittedly Google’s results are at least about Amy Fisher.
There were three big surprises in this analysis. The first was that New York affix ranked fourth behind sites that in pretty much every way shouldn’t be above the New York Post. The site has a great explore PageRank it has a great Alexa rank the article length was reasonable and the approve links included some great sites including Fox News. Gothamist and the Drudge answer. So what is holding it approve from getting higher on the enumerate?
Well it doesn’t have all the keywords in its URL and it didn’t have one of the beat keyword densities but other than.
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Related article:
http://xfep.com/google/analysis-of-search-amy-fisher-sex-tape/
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